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Kent Institute Australia | Kent Institute Australia’s Certificate IV in Marketing and Communication
Study a Certificate IV in Marketing and Communication at Kent Institute Australia in Sydney or Melbourne
Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication


National code: BSB42415
CRICOS code: 095637K



Course Overview


This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. Career outcomes from this course can include, but are not limited to:

  • Marketing Assistant
  • Marketing Coordinator
  • Direct Marketing Officer
  • Public Relations Officer


Quick Guide


Start dates and intakes:

  • 8th January, 2018
  • 5th February, 2018
  • 5th March, 2018
  • 23rd April, 2018
  • 21st May, 2018
  • 9th July, 2018
  • 6th August, 2018
  • 24th September, 2018
  • 22nd October, 2018

Course duration: 52 weeks (9 x study blocks of 4 weeks + breaks).
Study options: Full time study only.
Campus: Sydney
International applicants: Yes.




2018 Course fee: AUD $5,600.00 (Learn more about Fees)
Scholarships available: No.
Study requirements: Full-time (20 hours per week) using blended mode (face-to-face and online) Note: Excludes Self Study for assessment tasks.
Academic requirement: Entry to this course requires:

  • Successful completion of Australian year 11 or equivalent; OR
  • Successful completion of an AQF recognised Certificate III in Business or other relevant qualification; OR
  • Relevant work experience in a related field.

English requirement: Applicants from non-English-speaking backgrounds only.

  • IELTS (Academic) 5.5 or equivalent.

Exit pathways:



  • Case studies
  • Scenarios – problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations


  • Marketing Communication Knowledge:
    • BSBMKG418 Develop and apply knowledge of marketing communication industry
    • BSBMKG417 Apply marketing communication across a convergent industry
  • Communicate Ideas:
    • BSBCRT401 Articulate, present and debate ideas
  • Business Communication:
    • BSBCMM401 Make a presentation
  • Digital Solutions:
    • BSBMGT407 Apply digital solutions to work processes
  • Market Research:
    • BSBMKG401 Profile the Market
    • BSBMKG408 Conduct market research
  • Market Analysis:
    • BSBRES401 Analyse and present research information
  • Product Knowledge and Promotion:
    • BSBPRO401 Develop product knowledge
    • BSBMKG413 Promote products and services
  • Strategies for Customer Service:
    • BSBCUS401 Coordinate implementation of customer service strategies
  • Brands and Business Identity:
    • BSBIPR403 Protect and use brands and business identity


Want to know more?

To find the pathway to your future with Kent Institute Australia, just call on +612 9093 5151 or contact us.