Kent Institute Australia | Certificate IV in Marketing and Communication
Kent Institute Australia is a successful Australian higher education and vocational training provider, with campuses centrally located in Sydney and Melbourne; close to all amenities with access to public transport.
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Certificate IV in Marketing and Communication

   


National code: BSB42415
CRICOS code: 095637K

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Course Overview

 

This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. Career outcomes from this course can include, but are not limited to:

  • Marketing Assistant
  • Marketing Coordinator
  • Direct Marketing Officer
  • Public Relations Officer

 

Quick Guide

 

Start dates and intakes:

  • 4th February, 2019
  • 4th March, 2019
  • 22nd April, 2019
  • 20th May, 2019
  • 8th July, 2019
  • 5th August, 2019
  • 23rd September, 2019
  • 21st October, 2019
  • 6th January, 2020

Course duration: 52 weeks (9 x study blocks of 4 weeks + breaks).
Study options: Full time study only.
Campus: Sydney
International applicants: Yes.

 

Specifics

 

2019 Course fee: AUD $6,000.00 (Learn more about Fees)
Scholarships available: No.
Study requirements: Full-time (20 hours per week) using blended mode (face-to-face and online) Note: Excludes Self Study for assessment tasks.
Academic requirement: Entry to this course requires:

  • Successful completion of Australian year 11 or equivalent; OR
  • Successful completion of an AQF recognised Certificate III in Business or other relevant qualification; OR
  • Relevant work experience in a related field.

(Learn more about the ways you can meet this criteria by viewing our Academic Entry Equivalencies)
English requirement: International Applicants from non-English-speaking backgrounds only.

  • IELTS (Academic) 5.5 with no band less than 5.0 or equivalent.

(Learn more about the ways you can meet this criteria by viewing our English Language Proficiency Requirements)
Exit pathways:

 

Assessments:

  • Case studies
  • Scenarios – problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations

 

Course Units

Marketing Communication Knowledge:

  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBMKG417 Apply marketing communication across a convergent industry

Communicate Ideas:

  • BSBCRT401 Articulate, present and debate ideas

Business Communication:

  • BSBCMM401 Make a presentation

Digital Solutions:

  • BSBMGT407 Apply digital solutions to work processes

Market Research:

  • BSBMKG401 Profile the Market
  • BSBMKG408 Conduct market research

Market Analysis:

  • BSBRES411 Analyse and present research information

Product Knowledge and Promotion:

  • BSBPRO401 Develop product knowledge
  • BSBMKG413 Promote products and services

Strategies for Customer Service:

  • BSBCUS401 Coordinate implementation of customer service strategies

Brands and Business Identity:

  • BSBIPR403 Protect and use brands and business identity

 

 

Want to know more?

To find the pathway to your future with Kent Institute Australia, just call on +612 9093 5151 or contact us.