Side Menu

Home

Moodle

SIS

Lynda

Kent Careers Service

Downloads & Documents

Agents

Library Catalogue

EBSCO Research

Student Email

Staff Email

Help Desk Portal

 
Kent Institute Australia | Certificate IV in Marketing and Communication
Kent Institute Australia is a successful Australian higher education and vocational training provider, with campuses centrally located in Sydney and Melbourne; close to all amenities with access to public transport.
Kent Institute Australia, Kent Institute, KIA, Certificate IV, Diploma, Advanced Diploma, Bachelor, Bachelor Degree, Certificate IV in Marketing and Communication, Certificate IV in Accounting, Diploma of Accounting, Diploma Of Marketing and Communication, Diploma Of Project Management, Diploma of Leadership and Management, Advanced Diploma of Marketing and Communication, Advanced Diploma Of Leadership and Management, Advanced Diploma Of Program Management, Certificate IV in Web-Based Technologies, Diploma of Website Development, Diploma of Digital Media Technologies, Advanced Diploma of Information Technology, Bachelor of business, Bachelor Of Business – Double Specialisation, Accelerated Bachelor Degree, Bachelor Of Accounting, Bachelor Of Information Technology, Bachelor Of IT, The Centre of Academic Excellence Pty Ltd, UTS, University of Technology Sydney, ACU, Australian Catholic University, IIBT, International Institute of Business Technologies, ACS, Australian Computer Society, ACPET, Australian Council for Private Education and Training, TGA, Training gov au, Sydney, Melbourne, Study in Australia, Renowned institute in Australia, VET Course, Vocational Education Training, Higher Education, Higher Education Degree, Business, Information Technology, International Students, SVP Approved Provider, Streamlined Visa Processing, Registered training Organisations, RTOs, CPA, Certified Public Accountant, Federal Department of Education & Training, Overseas Students
8002
page-template-default,page,page-id-8002,page-child,parent-pageid-6908,ajax_updown_fade,page_not_loaded,

Certificate IV in Marketing and Communication

   


National code: BSB42415
CRICOS code: 095637K

enrolnow

 

Course Overview

 

This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. Career outcomes from this course can include, but are not limited to:

  • Marketing Assistant
  • Marketing Coordinator
  • Direct Marketing Officer
  • Public Relations Officer

 

Quick Guide

 

Start dates and intakes:

  • 4th February, 2019
  • 4th March, 2019
  • 22nd April, 2019
  • 20th May, 2019
  • 8th July, 2019
  • 5th August, 2019
  • 23rd September, 2019
  • 21st October, 2019
  • 6th January, 2020

Course duration: 52 weeks (9 x study blocks of 4 weeks + breaks).
Study options: Full time study only.
Campus: Sydney
International applicants: Yes.

 

Specifics

 

2019 Course fee: AUD $6,000.00 (Learn more about Fees)
Scholarships available: No.
Study requirements: Full-time (20 hours per week) using blended mode (face-to-face and online) Note: Excludes Self Study for assessment tasks.
Academic requirement: Entry to this course requires:

  • Successful completion of Australian year 11 or equivalent; OR
  • Successful completion of an AQF recognised Certificate III in Business or other relevant qualification; OR
  • Relevant work experience in a related field.

(Learn more about the ways you can meet this criteria by viewing our Academic Entry Equivalencies)
English requirement: International Applicants from non-English-speaking backgrounds only.

  • IELTS (Academic) 5.5 with no band less than 5.0 or equivalent.

(Learn more about the ways you can meet this criteria by viewing our English Language Proficiency Requirements)
Exit pathways:

 

Assessments:

  • Case studies
  • Scenarios – problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations

 

Course Units

Marketing Communication Knowledge:

  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBMKG417 Apply marketing communication across a convergent industry

Communicate Ideas:

  • BSBCRT401 Articulate, present and debate ideas

Business Communication:

  • BSBCMM401 Make a presentation

Digital Solutions:

  • BSBMGT407 Apply digital solutions to work processes

Market Research:

  • BSBMKG401 Profile the Market
  • BSBMKG408 Conduct market research

Market Analysis:

  • BSBRES411 Analyse and present research information

Product Knowledge and Promotion:

  • BSBPRO401 Develop product knowledge
  • BSBMKG413 Promote products and services

Strategies for Customer Service:

  • BSBCUS401 Coordinate implementation of customer service strategies

Brands and Business Identity:

  • BSBIPR403 Protect and use brands and business identity

 

 

Want to know more?

To find the pathway to your future with Kent Institute Australia, just call on +612 9093 5151 or contact us.