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BSB60520: Advanced Diploma of Marketing and Communication

  • Overview
  • Course Assessments
  • Course Specifics
  • How To Apply
  • Overview
  • Course Assessments
  • Course Specifics
  • How To Apply
Apply Now

Campus

Sydney and Melbourne

National Code

BSB60520

CRICOS Code

106219M

Scholarships

No

Start Dates & Intakes

10th October, 2022
9th January, 2023
10th April, 2023

2022 Course Fees

View Fees

Study Options

Full time study only.

Duration

4 Terms

International Applicants

Yes

Course Overview

This qualification reflects the roles of individuals who provide leadership and strategic direction in the Marketing and Communications activities of an organisation. Upon completion of this course, individuals will be able to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager
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Assessments

Written assessments, Group projects, Oral Presentation & Examinations

Course Units
  • BSBMKG623 Develop marketing plans
  • BSBMKG621 Develop organisational marketing strategy
  • BSBMKG624 Manage market research
  • BSBINS601 Manage Knowledge and Information 
  • BSBFIN601 Manage organisational finances
  • BSBLDR601 Lead and manage organisational change
  • BSBSTR601 Manage innovation and continuous improvement
  • BSBTWK601 Develop and maintain strategic business networks
  • BSBMKG626 Develop advertising campaigns
  • BSBMKG622 Manage organisational marketing processes
  • BSBCRT611 Apply critical thinking for complex problem solving
  • BSBOPS601 Develop and implement business plans

Course Specifics

Study requirements

Full-time (20 hours per week) using blended mode (face-to-face and supervised study sessions) Note: Excludes Self Study for assessment tasks.

Academic requirement

Entry to this course requires:

  • Successful completion of Australian year 12 or equivalent; AND
  • Successful completion of AQF recognised Diploma of Marketing and Communication or other relevant qualification; OR
  • Successful completion of the following pre-requisite units:
    • BSBMKG541 Identify and evaluate marketing opportunities;
    • BSBMKG542 Establish and monitor the marketing mix;
    • BSBMKG552 Design and develop marketing communication plans;
    • BSBMKG555 Write persuasive copy; and
    • BSBPMG430 Undertake project work.
      OR
  • Have four years equivalent full-time relevant work experience

(Learn more about the ways you can meet this criteria by viewing our Academic Entry Equivalencies)

English requirement

International Applicants from non-English-speaking backgrounds only.

  • IELTS (Academic) 5.5 with no band less than 5.0 or equivalent.

(Learn more about the ways you can meet this criteria by viewing our English Language Proficiency Requirements)

Exit pathways

  • Bachelor of Business
  • Bachelor of Accounting

Current Students and Alumni

Discover the journey and accomplishments of some of Kent’s current students and graduates by exploring their stories in Our Students and Alumni.

Explore more student testimonials at Kent’s Youtube channel.

Explore Life At Kent
Apply Now
Kent Institute Australia Sydney and Melbourne

How To Apply

Complete Your
Application

Conveniently fill in our application forms and send to Kent via email or post.

Gather Your Documentation

Prepare and attach all required documents with your application according to Kent's entry requirements.

Offer Of Admission & Paying Your Tuition Fees

Successful applicants will receive our Offer of Admission. By paying your tuition fees upon this, you'll receive a Confirmation of Enrolment (COE). Welcome to Kent!

Apply Now

Want to know more?

Find out more about studying in Australia with Kent Institute Australia, just call on…

Call +61 2 9093 5151
Contact Us

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