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BSB60520: Advanced Diploma of Marketing and Communication

Course Overview

This qualification reflects the roles of individuals who provide leadership and strategic direction in the Marketing and Communications activities of an organisation. Upon completion of this course, individuals will be able to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Marketing and Communications Consultant
Account Manager (Advertising)
Marketing and Communications Manager

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Assessments

Written assessments, Group projects, Oral Presentation & Examinations

Course Units

BSBMKG623 Develop marketing plans
BSBMKG621 Develop organisational marketing strategy
BSBMKG624 Manage market research
BSBINS601 Manage Knowledge and Information
BSBFIN601 Manage organisational finances
BSBLDR601 Lead and manage organisational change
BSBSTR601 Manage innovation and continuous improvement
BSBTWK601 Develop and maintain strategic business networks
BSBMKG626 Develop advertising campaigns
BSBMKG622 Manage organisational marketing processes
BSBCRT611 Apply critical thinking for complex problem solving
BSBOPS601 Develop and implement business plans

Course Specifics

Study requirements

Full-time (20 hours per week) using blended mode (face-to-face and supervised study sessions) Note: Excludes Self Study for assessment tasks.

Academic requirement

Entry to this course requires:

Successful completion of Australian year 12 or equivalent; AND
Successful completion of AQF recognised Diploma of Marketing and Communication or other relevant qualification; OR
Successful completion of the following pre-requisite units:
- BSBMKG541 Identify and evaluate marketing opportunities;
- BSBMKG542 Establish and monitor the marketing mix;
- BSBMKG552 Design and develop marketing communication plans;
- BSBMKG555 Write persuasive copy; and
- BSBPMG430 Undertake project work.
  OR
Have four years equivalent full-time relevant work experience

(Learn more about the ways you can meet this criteria by viewing our Academic Entry Equivalencies)