COVID-19 and your studies at Kent - Click HERE for updated information

BSB40820: Certificate IV in Marketing and Communication

Course Overview

This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. Career outcomes from this course can include, but are not limited to:

Marketing Assistant
Marketing Coordinator
Direct Marketing Officer
Public Relations Officer

Play Video

Assessments

Case Studies

Scenarios – Problem Solving, Practical Activities, Oral Presentation, Multiple Choice Quiz, Written Portfolio, Projects, Practical Observations

Course Units

BSBMKG433 Undertake marketing activities
BSBCMM411 Make presentations
BSBMKG431 Assess marketing opportunities
BSBMKG434 Promote products and services
BSBOPS403 Apply business risk management processes
BSBWRT411 Write complex documents
BSBMKG442 Conduct e-marketing communications
BSBOPS404 Implement customer service strategies
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBMKG440 Apply marketing communication across a convergent industry
BSBCRT412 Articulate, present and debate ideas

Course Specifics

Study requirements

Full-time (20 hours per week) using blended mode (face-to-face and supervised study sessions) Note: Excludes Self Study for assessment tasks.

Academic requirement

Entry to this course requires:

Successful completion of Australian year 11 or equivalent; OR
Successful completion of an AQF recognised Certificate III in Business or other relevant qualification; OR
Relevant work experience in a related field.

(Learn more about the ways you can meet this criteria by viewing our Academic Entry Equivalencies)