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BSB50620: Diploma of Marketing and Communication

  • Overview
  • Course Assessments
  • Course Specifics
  • How To Apply
  • Overview
  • Course Assessments
  • Course Specifics
  • How To Apply
Apply Now

Campus

Sydney and Melbourne

National Code

BSB50620

CRICOS Code

106218A

Scholarships

No

Start Dates & Intakes

10th October, 2022
9th January, 2023
10th April, 2023

2022 Course Fees

View Fees

Study Options

Full time study only.

Duration

4 Terms

International Applicants

Yes

Course Overview

This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. Career outcomes based on the completion of this course include, but are not limited to:

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager
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Assessments

Case Studies

Scenarios – Problem Solving, Practical Activities, Oral Presentation, Multiple Choice Quiz, Written Portfolio, Projects, Practical Observations

Course Units
  • BSBMKG543 Plan and interpret market research 
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBFIN501 Manage budgets and financial plans
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG544 Plan and monitor direct marketing activities
  • BSBOPS505 Manage organisational customer service
  • BSBPMG430 Undertake project work
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG545 Conduct marketing audits
  • BSBMKG555 Write persuasive copy
  • BSBMKG551 Create multiplatform advertisements for mass media
  • BSBCMM511 Communicate with influence 

Course Specifics

Study requirements

Full-time (20 hours per week) using blended mode (face-to-face and supervised study sessions) Note: Excludes Self Study for assessment tasks.

Academic requirement

Entry to this course requires:

  • Successful completion of Australian year 12 or equivalent; AND
  • Successful completion of AQF recognised Certificate IV in Marketing and Communication or other relevant qualification; OR
  • Successful completion of the following pre-requisite units:
    • BBSBCMM411 Make presentations;
    • BSBCRT412 Articulate, present and debate ideas;
    • BSBMKG433 Undertake marketing activities;
    • BSBMKG435 Analyse consumer behaviour;
    • BSBMKG439 Develop and apply knowledge of communications industry; and
    • BSBWRT411 Write complex documents; OR
  • Have two years equivalent full-time relevant work experience.

(Learn more about the ways you can meet this criteria by viewing our Academic Entry Equivalencies)

English requirement

International Applicants from non-English-speaking backgrounds only.

  • IELTS (Academic) 5.5 with no band less than 5.0 or equivalent.

(Learn more about the ways you can meet this criteria by viewing our English Language Proficiency Requirements)

Exit pathways

  • BSB60520: Advanced Diploma of Marketing and Communication
  • Bachelor of Business
  • Bachelor of Accounting

Current Students and Alumni

Discover the journey and accomplishments of some of Kent’s current students and graduates by exploring their stories in Our Students and Alumni.

Explore more student testimonials at Kent’s Youtube channel.

Explore Life At Kent
Apply Now
Kent Institute Australia Sydney and Melbourne

How To Apply

Complete Your
Application

Conveniently fill in our application forms and send to Kent via email or post.

Gather Your Documentation

Prepare and attach all required documents with your application according to Kent's entry requirements.

Offer Of Admission & Paying Your Tuition Fees

Successful applicants will receive our Offer of Admission. By paying your tuition fees upon this, you'll receive a Confirmation of Enrolment (COE). Welcome to Kent!

Apply Now

Want to know more?

Find out more about studying in Australia with Kent Institute Australia, just call on…

Call +61 2 9093 5151
Contact Us

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    Melbourne VIC 3000, Australia
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