COVID-19 and your studies at Kent - Click HERE for updated information

BSB50620: Diploma of Marketing and Communication

Course Overview

This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. Career outcomes based on the completion of this course include, but are not limited to:

Marketing and Communications Consultant
Account Manager (Advertising)
Marketing and Communications Manager

Play Video

Assessments

Case Studies

Scenarios – Problem Solving, Practical Activities, Oral Presentation, Multiple Choice Quiz, Written Portfolio, Projects, Practical Observations

Course Units

BSBMKG543 Plan and interpret market research
BSBMKG541 Identify and evaluate marketing opportunities
BSBFIN501 Manage budgets and financial plans
BSBMKG542 Establish and monitor the marketing mix
BSBMKG544 Plan and monitor direct marketing activities
BSBOPS505 Manage organisational customer service
BSBPMG430 Undertake project work
BSBMKG552 Design and develop marketing communication plans
BSBMKG545 Conduct marketing audits
BSBMKG555 Write persuasive copy
BSBMKG551 Create multiplatform advertisements for mass media
BSBCMM511 Communicate with influence

Course Specifics

Study requirements

Full-time (20 hours per week) using blended mode (face-to-face and supervised study sessions) Note: Excludes Self Study for assessment tasks.

Academic requirement

Entry to this course requires:

Successful completion of Australian year 12 or equivalent; AND
Successful completion of AQF recognised Certificate IV in Marketing and Communication or other relevant qualification; OR
Successful completion of the following pre-requisite units:
- BBSBCMM411 Make presentations;
- BSBCRT412 Articulate, present and debate ideas;
- BSBMKG433 Undertake marketing activities;
- BSBMKG435 Analyse consumer behaviour;
- BSBMKG439 Develop and apply knowledge of communications industry; and
- BSBWRT411 Write complex documents; OR