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Kent Institute Australia | Kent Institute Australia’s Advanced Diploma of Marketing and Communication
Study a Advanced Diploma of Marketing and Communication at Kent Institute Australia in Sydney or Melbourne
Advanced Diploma of Marketing and Communication

Advanced Diploma of Marketing and Communication


National code: BSB61315
CRICOS code: 095638J



Course Overview


This qualification reflects the roles of individuals who provide leadership and strategic direction in the Marketing and Communications activities of an organisation. Upon completion of this course, individuals will be able to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager


Quick Guide


Start dates and intakes:

  • 8th January, 2018
  • 5th February, 2018
  • 5th March, 2018
  • 23rd April, 2018
  • 21st May, 2018
  • 9th July, 2018
  • 6th August, 2018
  • 24th September, 2018
  • 22nd October, 2018

Course duration: 52 weeks (9 x study blocks of 4 weeks + breaks).
Study options: Full time study only.
Campus: Sydney
International applicants: Yes.




2018 Course fee: AUD $5,600 (Learn more about Fees)
Scholarships available: No.
Study requirements: Full-time (20 hours per week) using blended mode (face-to-face and online) Note: Excludes Self Study for assessment tasks.
Academic requirement: Entry to this course requires:

  • Successful completion of Australian year 12 or equivalent; AND
  • Successful completion of Kent’s AQF recognised Diploma of Marketing and Communication; OR
  • Successful completion of the following pre-requisite units:
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work

English requirement: Applicants from non-English-speaking backgrounds only.

  • IELTS (Academic) 5.5 or equivalent.

Exit pathways:



  • Written assessments
  • Group projects
  • Oral Presentation
  • Examinations


  • Manage Knowledge:
    • BSBINM601 Manage knowledge and information
  • Lead and Manage Change:
    • BSBINN601 Lead and manage organisational change
    • BSBMGT605 Provide leadership across the organisation
  • WHS and Risk Management:
    • BSBWHS605 Develop, implement and maintain WHS management systems
    • BSBRSK501 Manage Risk
  • Business Plan:
    • BSBMGT617 Develop and implement a business plan
  • Manage Finances:
    • BSBFIM601 Manage finances
  • Marketing Plan:
    • BSBMKG609 Develop a marketing plan
  • Strategic Plans:
    • BSBMGT616 Develop and implement strategic plans
  • Marketing Objectives and Research:
    • BSBMKG608 Develop organisational marketing objectives
    • BSBMKG607 Manage market research
  • Advertising Campaign:
    • BSBADV602 Develop an advertising campaign


Want to know more?

To find the pathway to your future with Kent Institute Australia, just call on +612 9093 5151 or contact us.