Kent Institute Australia | Diploma of Marketing and Communication
Kent Institute Australia is a successful Australian higher education and vocational training provider, with campuses centrally located in Sydney and Melbourne; close to all amenities with access to public transport.
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Diploma of Marketing and Communication


National code: BSB52415
CRICOS code: 095632D



Course Overview


This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. Career outcomes based on the completion of this course include, but are not limited to:

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager


Quick Guide


Start dates and intakes:

  • 4th February, 2019
  • 4th March, 2019
  • 22nd April, 2019
  • 20th May, 2019
  • 8th July, 2019
  • 5th August, 2019
  • 23rd September, 2019
  • 21st October, 2019
  • 6th January, 2020

Course duration: 52 weeks (9 x study blocks of 4 weeks + breaks).
Study options: Full time study only.
Campus: Sydney
International applicants: Yes.




2019 Course fee: AUD $6,000 (Learn more about Fees)
Scholarships available: No.
Study requirements: Full-time (20 hours per week) using blended mode (face-to-face and online) Note: Excludes Self Study for assessment tasks.
Academic requirement: Entry to this course requires:

  • Successful completion of Australian year 12 or equivalent; AND
  • Successful completion of Kent’s AQF recognised Certificate IV in Marketing and Communication; OR
  • Successful completion of the following prerequisite units:
  • BSBCMM401 Make a presentation
  • BSBCRT401 Articulate, present and debate ideas
  • BSBMGT407 Apply digital solutions to work processes
  • BSBMKG417 Apply marketing communication across a convergent industry
  • BSBMKG418 Develop and apply knowledge of marketing communication industry

(Learn more about the ways you can meet this criteria by viewing our Academic Entry Equivalencies)
English requirement: International Applicants from non-English-speaking backgrounds only.

  • IELTS (Academic) 5.5 with no band less than 5.0 or equivalent.

(Learn more about the ways you can meet this criteria by viewing our English Language Proficiency Requirements)
Exit pathways:



  • Case studies
  • Scenarios – problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations


Course Units

Customer Relationship Management:

  • BSBCUS501 Manage quality customer service

Workplace Relationship Management:

  • BSBLDR502 Lead and manage effective workplace relationships

Marketing Planning:

  • BSBMKG506 Plan market research
  • BSBMKG501 Identify and evaluate marketing opportunities

Financial Management:

  • BSBFIM501 Manage budgets and financial plans

Marketing Mix and Trends:

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG502 Establish and adjust the marketing mix

Project Work:

  • BSBPMG522 Undertake project work

Marketing Communication Planning:

  • BSBMKG523 Design and develop an integrated marketing communication plan

Marketing Audit:

  • BSBMKG515 Conduct a marketing audit

Planning and Monitoring Direct Marketing:

  • BSBMKG508 Plan direct marketing activities
  • BSBMKG509 Implement and monitor direct marketing activities



Want to know more?

To find the pathway to your future with Kent Institute Australia, just call on +612 9093 5151 or contact us.